July 4, 2011

Can Great Marketing Save a Bad Business Model?

There are a couple of common themes amongst these troubled companies - a primary illness is the dreaded "launch quickly then figure out what to do" disease.

Can good marketing save a bad business model? I believe the opposite actually - good marketing will make a business with a bad model go bankrupt faster.

June 19, 2011

Are You a Mad Hatter?

Are you struggling to manage your time when you must master it to build a successful small business?

Take this test and we will see. Write down all the activities that you do in support of your business.

June 11, 2011

A Copywriter is a Salesperson behind a Typewriter

If you're a talented salesperson, can you still write your own copy for your marketing?

If you can write copy, do you have what it takes to succeed in sales?

June 8, 2011

4 Critical Insights for Startup Success

While you may be led to believe starting an online business is easy, you still must follow these 4 essential fundamentals.

June 4, 2011

3 Top Reasons Why You Need a Mentor

Investing in a business coach or mentor is one of the wisest investments you can make.

Here are 3 reasons why.

June 1, 2011

Small Businesses Increase Their Use of Social Media Marketing

For most marketing savvy solopreneurs, this title isn't breaking news.

What is surprising though is the number of solopreneurs and small businesses who are still considering if social networking and social media content are the real deal or just a fad.

May 28, 2011

Discover the 7 Essentials for Going from Cruise Control to Crushing It in Your Business

Are you fighting through frustration, confusion, procrastination, small results and big mistakes in your small business?

Register to get your password to the recording of our webinar and bonus worksheet.

May 25, 2011

Defining Your Vision Isn't Just about What You Want to Do

Before you start thinking about the money you'll earn, the business plans you'll create, what products you can produce, and the legal structure that offers the best protection and tax breaks, you need to get centered on your inner voice . your vision, your passion, your reason for taking the gamble of becoming an entrepreneur.

May 21, 2011

Are You Living with FUD?

No, I'm not talking about a funny, little bald-headed hunter who gets frustrated hunting wabbits.

I am referring to another, more wascally FUD that can trip up the most talented entrepreneur . if you aren't alert.

May 18, 2011

5 Methods to Alleviate Market Research Madness

When was the last time you ran across someone who was passionate about performing market research? It isn't exactly the sexiest topic of conversation at a cocktail party.

Don't get me wrong, I'm not anti-research, quite the opposite. I believe it is a necessity for launching a new small business idea. However, I do realize that most people avoid it for a wide variety of reasons (read, "excuses"):

May 14, 2011

5 Key Questions for Mastering Marketing

Feeling frustrated with Facebook? Have you picked up a nervous tick trying to figure out Twitter? Does LinkedIn leave you feeling like you're not part of the in-crowd?

What if I told you that you may be wasting your time treating symptoms when you should be focused on fixing the likely root failure . not having a well-defined answer to the following 5 basic questions?